Zurich Transport Network
Unic AG, Zurich
9 amazing people
Field Study, Research, Art Direction (cover for 1-month absence), Visual Design, UI/UX Design, UX Strategy, Prototyping
– Representation of the art director during absence
– 8,240,000 sold e-tickets per year
– Annual Multimedia Award Silver for Website & Portal
– Best of Swiss Web Award Silver for Public Affairs
– The journey from the
challenge to the solution
With over 600 million passengers a year, ZVV is the largest public transport network in Switzerland. The challenge was to create a concept which includes all groups of passengers – no matter what age. This includes commuters, the youth which uses transport to get home from a night out as well as senior citizens. In order to cover the different interests and needs the new site offers an intuitive approach with an easy and flat navigation.
A map makes
the available connections easier to understand.
The look and feel is modern, clean and light. The white background allows a strong contrast which supports increased readability. The ZVV blue was used to set highlights and guide the user through the experience. The iconography helps to break the language barriers.
Access everywhere –
no matter if at home
or along the way
The whole team met every two weeks for a sprint meeting to discuss the progress and make relevant decisions.
A flat hierarchy as well as a menu which is easy to navigate make the website more accessible for everyone. A special focus was on good legibility to make the experience barrier-free.
The concept came alive through interviews, creative workshops and teamwork.