Unic AG, Zurich
Unic AG, Zurich
Lorenzo – Creative Director
Christoph – Art Director
Stephanie – Designer
Christine – Head of Marketing
Yvonne – Marketing Manager
Mark – Senior Consultant
Field Study, Research, Art Direction, Project Management, Visual Design, UI/UX Design, UX Strategy, Prototyping, Storytelling, Pitching
– The journey from the
challenge to the solution
The task was to create at least two distinguishable responsive design concepts. In order to give myself enough space to experiment with structure, grids, fonts and so on, I decided to create three completely different design concepts.
I had interviews with internal stakeholders to capture their needs but also with random co-workers to learn from their experience.
I started by sketching ideas on paper, talking to people around me and getting inspired by our company culture. With the new design concept I wanted to transfer the positive atmosphere from our office to the world out there. Once the different ideas were on paper I used Sketch and Invision to create wireframes and a clickable prototype.
Clickable prototypes to present the concept and gather feedback for the next iteration
The great collaboration made it possible to optimise our workflow and implement Sketch as the main design software.
Later on, the basis and findings of the internship project were used to kick off the official relaunch. My responsibility on the team was to create different page structures for the client detail pages. Due to my successful university application, I had to leave the agency before we finished the project. Below are the last designs which I created as part of the team.
Christine, Christoph, Daniel, Dominik, Lorenzo, Mark, Oriol, Philippe, Stefan, Tijana and Yvonne
shared their knowledge with me and supported me on this journey. Thank you for your time, efforts and trust.